Selena Gomez unquestionably has some helpful cosmetics advice to impart as a businesswoman in the beauty industry.
The 30-year-old founder of Rare Beauty shared a TikTok video this week in which she demonstrates how she uses her signature products to look glamorous daily.
Gomez begins by applying castor hair oil to her brows with a spoolie brush, after washing her face and wrapping her hair and body in a towel to keep them clean.
She begins with a toner and serum before moving on to her newest product for Spring 2023, the Rare Beauty Positive Light Under Eye Brightener, and a concealer. After setting them with the Always an Optimist 4-In-1 Mist, she uses her fingers and a sponge to mix in both products.
Next, she uses a bronzer stick on her cheeks, followed by the Soft Pinch Liquid Blush in a mauve pink shade and the Positive Light Liquid Luminizer, a makeup look that quickly became a TikTok sensation. She then adds a touch of sparkle with a powder highlighter.
At last, she completes her makeup with a lip liner and lipstick in a warm shade from Rare Beauty, after applying a bit of Soft Radiance setting powder under her eyes and on her chin.
At the end of the video, Selena Gomez wears a white tank top, gold hoop earrings, and a slicked-back haircut to model her natural glam.
“happy, merry Christmas from your Rare beauty family!! Love you all so much! I’m grateful for every one of you💕,” she wrote under the post.
In the comments, several of the singer’s fans expressed their delight with Rare Beauty, with one even claiming that it motivated them to begin using makeup again. These people are what prompted Selena Gomez to launch the brand in 2020.
At a press event this month honoring the brand’s newest arrivals, Selena Gomez told PEOPLE exclusively, “What I’m most proud of is the dialogue that we’ve sparked in the beauty market.” “I wanted to establish a brand that was for everyone, and I think we were pushing the norms.”
Even though the only Murders in the Building star first worried that her brand “wasn’t going to sell,” she’s relieved that its adaptability has led to such a great reception.
What is new from Selena Gomez?
In preparation for the new year, Selena Gomez has added three new colors to her collection of Lip Soufflé Matte Lip Cream.
She told PEOPLE exclusively about the new shades, which debuted this week: “I wanted to include more neutral colors to this collection that are wearable every day, so we designed three new shades: Confident, which is a gorgeous rose mauve; Elevate, a light warm beige; and Kindness, a nude pink tone.”
The star of My Mind & Me said that, like with the entire collection, she was “inspired by positive words and affirmations that encourage me” when coming up with the names for the individual shades.